Tim Bai

Senior Advisor - Yacht Sales & Market Development
In 2006, Tim Bai stood in a Shanghai showroom with China's first Azimut yacht—and no idea if anyone would buy it. The concept of yachting as a lifestyle was foreign, the market was non-existent, and the risks were immense. Ten years later, he had not only sold that yacht but over 120 more, building an industry from scratch and positioning Azimut as the undisputed market leader in Greater China. Tim is a true market maker, a pioneer who combines entrepreneurial grit with a deep understanding of the ultra-luxury consumer. Today, as a partner in private equity and a trusted advisor to UHNW families, he brings two decades of hard-won market intelligence and an unparalleled network to his role at GBAYCIA, where he is helping to shape the future of the Greater Bay Area's yachting ecosystem. 

The Professional Pillars

• Partner, Eroica China Limited & Origin Family Office (Hong Kong)

• Co-founder & Managing Director, Golf Inn Investment Management Limited (2018-2022)

• Chief Executive Officer, Azimut Yachts China Ltd (2006-2016)

• Chief Regional Manager, Far East, Lusben SRL Italy (Azimut-Benetti Group)

• Business Development Director, Simpson Marine Limited (2004-2006)

Industry Impact

• China Market Pioneer: Sold the first-ever Azimut yacht into the China mainland market, single-handedly opening the door for the nation's luxury yachting industry.

• Market Share Dominance: Led Azimut Yachts to the No. 1 market share position in Greater China, closing over 120 yacht sales in a decade.

• Dealer Network Architect: Built and trained a 15-city dealer network across China, implementing the benchmark SESTANTE training system for sales and service excellence.

• Award-Winning Brand Builder: Recognized as "The Best Brand Performance CEO" by Fortune's Magazine, Noblesse, and Target, placing him among Asia's top luxury brand executives.