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Tina Li 
Chief of Yacht and Cruise Operations

Tina is a seasoned yachting visionary with nearly two decades of transformative leadership in South China’s maritime landscape. Since entering the industry in 2008, she has steered the growth of Guangzhou’s yachting sector, rising from an early pioneer to a key influencer as head of the region’s first membership-based yacht club at Swire Chang Yacht Co., Ltd. Now serving as Secretary-General of the Greater Bay Area Yacht and Cruise Industry Association, Tina blends operational excellence with regional collaboration to redefine luxury yachting.

The Professional Pillars

  • 20 Years+ shaping South China’s yacht industry through operational expertise and visionary leadership.

  • Pioneer of Elite Yacht Clubs, elevating Swire Chang’s membership-based club into a regional benchmark for premium marine experiences.

  • Chief of Yacht and Cruise Operations, GBAYCIA, fostering collaboration and sustainability across the Greater Bay Area’s yachting sector.

 
Strategic Impact

  • Architect of Premium Yacht Services: Transformed Guangzhou’s first membership-based yacht club at Swire Chang into a premier social hub by delivering tailored VIP experiences, meticulous event planning, and robust safety management, setting a high standard for GBA yachting.

  • Driver of Industry Synergy: As GBAYCIA Secretary-General, builds partnerships among marinas, businesses, and policymakers, strengthening the GBA’s yachting ecosystem, projected to reach ~USD 1.36 billion by 2025 and contribute to a ~USD 300 billion tourism economy by 2027.

  • ​Champion of Sustainable Advancement: Leads policy initiatives like “free movement of yachts” and organizes events such as the Yacht CN – Nansha Bay International Boat Show, positioning the GBA for a ~USD 3.5 billion share of the global luxury yacht market by 2030. Projections based on industry trends.


Leadership Philosophy
"When East meets West on the water, we don’t just share ideas—we create new tides."




 

More Than Just a Résumé

Queen of the Club: Building Guangzhou’s Yachting Gem
Since 2008, Tina turned Guangzhou’s first membership-based yacht club at Swire Chang Yacht Co., Ltd. into a luxury legend. From curating VIP experiences to mastering safety and marketing, she made the club the spot for South China’s elite to sail and socialize.
​Wins:

  • Transformed a startup yacht club into a regional hotspot.

  • Nailed bespoke services, from gourmet cruises to flawless itineraries.


Bay Area Boss: Uniting the Yachting World
As Chief of Yacht & Cruise Operations, Tina’s the glue connecting businesses and boosting the industry. She organizes epic events, pushes smart policies, and sparks collaborations to make the Greater Bay Area a yachting powerhouse.
Wins:

  • Built a network of businesses for a stronger yachting scene.Championed policies to elevate the region globally.


The Tina Spark: Passion with Purpose
Tina’s not just about yachts—she’s about unforgettable moments and big dreams. Her knack for leadership and love for the industry make her a true game-changer.

Fun Fact: Tina’s charm can turn any VIP’s frown upside down!

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