
Leadership Philosophy
"Building a yachting industry in a market that has no reference points requires you to construct everything from first principles — the membership model, the regulatory relationships, the event infrastructure. You cannot borrow a template that doesn't exist yet."
Tina Li
Executive Secretary & Chief Maritime Strategist
Tina Li has spent nearly two decades building the operational foundations of South China's leisure maritime sector. In 2008, she established Guangzhou's first membership-based yacht club at Swire Chang Yacht Co., Ltd., creating the membership structures, safety protocols, and VIP service standards that the market had no prior model for. She subsequently organized the Yacht CN – Nansha Bay International Boat Show, one of the region's dedicated marine trade and leisure events. As a policy advocate, she has actively promoted the "Free Movement of Yachts" framework within the Greater Bay Area — a regulatory initiative that, if implemented, would allow private vessels to transit between Hong Kong, Macau, and Mainland Chinese waters without the current customs and documentation barriers. At GBAYCIA, she serves as Executive Secretary and Chief Maritime Strategist, managing the association's secretariat functions and coordinating its policy engagement across the GBA.
The Professional Pillars
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Executive Secretary & Chief Maritime Strategist, Greater Bay Area Yacht & Cruise Industry Association (GBAYCIA)
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Founder & General Manager, Swire Chang Yacht Co., Ltd. (Guangzhou's first membership-based yacht club, est. 2008)
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Organizer, Yacht CN – Nansha Bay International Boat Show
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Policy Advocate, "Free Movement of Yachts" initiative, Greater Bay Area
Industry Impact
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Club Infrastructure: Founded and operated Guangzhou's first membership-based yacht club in 2008, establishing the membership model, operational standards, and VIP service framework for a market with no prior reference point.
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Trade Event Development: Organized the Yacht CN – Nansha Bay International Boat Show, creating a dedicated platform for the GBA's marine leisure and trade sector.
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Policy Advocacy: Actively promotes the "Free Movement of Yachts" policy across the GBA, engaging government bodies and industry stakeholders to reduce the regulatory barriers that currently restrict private vessel transit between Hong Kong, Macau, and Mainland China.
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Secretariat Management: Oversees GBAYCIA's day-to-day secretariat operations, coordinating communications, stakeholder engagement, and the administrative functions that support the association's strategic initiatives.
