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GBAYCIA

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​Leadership Philosophy
"Navigating the confluence of tradition and innovation, we chart a course for unparalleled maritime experiences and sustainable growth in the Greater Bay Area."

Tina Li 
General Secretary

Tina Li stands as a pivotal figure in the evolution of South China’s maritime leisure sector, bringing nearly two decades of pioneering leadership and strategic vision. Her journey began in 2008, where she swiftly transformed Guangzhou’s nascent yachting scene, establishing the region’s first membership-based yacht club at Swire Chang Yacht Co., Ltd. As the current Secretary-General of GBAYCIA, Tina leverages her deep operational expertise and collaborative spirit to foster a thriving, interconnected yachting ecosystem across the Greater Bay Area, driving both economic prosperity and environmental stewardship.

The Professional Pillars

  • Secretary-General, Greater Bay Area Yacht & Cruise Industry Association (GBAYCIA)

  • Founder & General Manager, Swire Chang Yacht Co., Ltd. (Guangzhou’s first membership-based yacht club)

  • Organizer, Yacht CN – Nansha Bay International Boat Show

  • Advocate, “Free Movement of Yachts” policy in the Greater Bay Area

 
Industry Impact

  • Pioneering Yacht Club Development: Spearheaded the establishment and growth of Guangzhou’s first membership-based yacht club, setting new standards for luxury marine services and member engagement.

  • Strategic Industry Unification: Orchestrates critical partnerships among diverse stakeholders—marinas, businesses, and governmental bodies—to cultivate a cohesive and robust yachting industry within the Greater Bay Area.

  • Advocacy for Sustainable Maritime Growth: Champions progressive policy initiatives and organizes high-profile events that position the GBA as a global leader in responsible and innovative yachting.

  • Elevating Elite Marine Experiences: At Swire Chang Yacht Co., Ltd., she meticulously crafted bespoke VIP experiences, transforming the club into a premier social and recreational hub.

More Than Just a Résumé

The Club Builder: Transforming Guangzhou’s Yachting Culture
Beginning in 2008, Tina Li embarked on a mission to cultivate a sophisticated yachting culture in Guangzhou. Her visionary leadership at Swire Chang Yacht Co., Ltd. led to the creation of the city’s inaugural membership-based yacht club. This endeavor not only provided an exclusive haven for maritime enthusiasts but also established a paradigm for operational excellence, bespoke member services, and community building that resonated across the region. She meticulously crafted bespoke VIP experiences, from personalized event planning to stringent safety protocols, transforming the club into a premier social and recreational hub.

The Policy Champion: Uniting the Greater Bay Area 
As Secretary-General of GBAYCIA, Tina has become a central figure in unifying the diverse elements of the Greater Bay Area’s yachting and cruise industry. Her strategic initiatives focus on fostering collaboration, streamlining regulatory frameworks, and promoting the region’s vast potential. Through active engagement in policy advocacy, such as promoting the “free movement of yachts,” and organizing international events like the Yacht CN – Nansha Bay International Boat Show, Tina is proactively shaping a regulatory environment conducive to sustainable market expansion and global competitiveness. 


The Experience Curator: Crafting Unforgettable Moments 
Tina’s dedication to the maritime industry is characterized by an unwavering passion for creating memorable experiences and driving meaningful progress. Her ability to inspire collaboration and her forward-thinking approach have consistently propelled the industry forward. It’s often said that Tina possesses a unique charm, capable of transforming any challenge into an opportunity for growth and success. Her efforts contribute directly to the projected growth of the GBA’s yachting sector, aligning with broader regional tourism and economic development goals.

Tina Li is available for discussions on strategic partnerships, industry development, and sustainable maritime initiatives within the Greater Bay Area and beyond. Her work continues to shape a regulatory environment conducive to sustainable market expansion and global competitiveness, ensuring the GBA remains a premier international yachting destination.

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